Paul Maher, CEO & Founder of Positive and Categorical 1. What have you learned about marketing in a B2B tech firm? Nobody questions how a […]
Tag Archives: B2B Interview
Abacus Medicine Pharma Services Video Case Study
Andrew Waiton is the Marketing Manager for Abacus Medicine Pharma Services, the healthcare and pharma services division of parent company Abacus Medicine. Abacus Medicine Pharma […]
APiS North America: A Video Case Study
Dr. Lynn Johnson is President of APiS North America, a B2B that has been offering safety and risk analysis software since 1992 for companies that […]
Head of Marketing Winnie Palmer on Successful Teams and Reducing Roadblocks
Winnie Palmer is the EMEA Head of Marketing of Seismic, a leading global B2B SaaS firm enabling sales and marketing teams to execute consistent stories that help maximise […]
Bango CMO on Purchase Behaviour Targeting
Purchase Behaviour Targeting is a digital advertising method that boasts better targeting and conversion rates than search ads, according to Bango CMO and Co-founder Anil […]
Data Trust, CX, & the Edginess in Cutting-Edge Marketing
“Imagine a world where data is turned off for a single day. What would that look like. How random and irrelevant would that feel?” Acxiom […]
ABM to Ivory Coast Chocolate: Victoria Morrison on Achieving Marketing Success
Victoria Morrison is the Global Marketing Director for global PR and communication consultancy Hotwire. We interviewed her on marketing trends and solutions. Knowing your “why” helps […]
Datwyler Case Study
We worked with Datwyler to increase brand awareness and generate leads. Here’s a case study that shows the results. Find the Datwyler case study here. […]
Datwyler’s Kelly McCarry: Video Case Study
Global Head of Digital Marketing Kelly McCarry talks about her results with VMS. This includes lead generation and brand awareness beyond what they expected. Datwyler […]
Agilitas CMO Richard Eglon on Driving Marketing Effectiveness
“Sharing well-rounded data and insight with real people is the key to understanding what will differentiate, cut through and drive marketing effectiveness.” What are some […]
B2B Media Group on Marketing Pain Points and Working Intelligently with Data
We spoke with Dirk Wischnewski, CMO at B2B Media Group on B2B marketing and data management from an agency perspective. What are some of the […]
Not Just Talk: Talkwalker’s Elena Melnikova on Marketing, Tech Stacks and Gaining Consensus
From the British Formula One racing team Lotus F1 to Deloitte, Elena Melnikova has marketed for a range of companies, moving into the consumer intelligence […]
Eoin Rodgers on brand value, B2B trends, and better data conversations
“Shifting the focus of data conversations away from the data itself, towards the possible outcomes is critical in realising its value as a business asset.” […]
Leor Franks on Successful B2B Marketing in Professional Services
Leor Franks is currently CMO at the London-based international law firm Kingsley Napley. He has over 20 years of B2B marketing experience, including Director of Marketing at Deloitte, Marketing Director at Ernst and Young, […]