Snowflake launched their Modern Marketing Data Stack report this week, which awards GlobalData as a Leader in their Enrichment category. We were named as a […]
Tag Archives: B2B data
Head of Marketing Winnie Palmer on Successful Teams and Reducing Roadblocks
Winnie Palmer is the EMEA Head of Marketing of Seismic, a leading global B2B SaaS firm enabling sales and marketing teams to execute consistent stories that help maximise […]
Bango CMO on Purchase Behaviour Targeting
Purchase Behaviour Targeting is a digital advertising method that boasts better targeting and conversion rates than search ads, according to Bango CMO and Co-founder Anil […]
Data Trust, CX, & the Edginess in Cutting-Edge Marketing
“Imagine a world where data is turned off for a single day. What would that look like. How random and irrelevant would that feel?” Acxiom […]
Agilitas CMO Richard Eglon on Driving Marketing Effectiveness
“Sharing well-rounded data and insight with real people is the key to understanding what will differentiate, cut through and drive marketing effectiveness.” What are some […]
B2B Media Group on Marketing Pain Points and Working Intelligently with Data
We spoke with Dirk Wischnewski, CMO at B2B Media Group on B2B marketing and data management from an agency perspective. What are some of the […]
Not Just Talk: Talkwalker’s Elena Melnikova on Marketing, Tech Stacks and Gaining Consensus
From the British Formula One racing team Lotus F1 to Deloitte, Elena Melnikova has marketed for a range of companies, moving into the consumer intelligence […]
Eoin Rodgers on brand value, B2B trends, and better data conversations
“Shifting the focus of data conversations away from the data itself, towards the possible outcomes is critical in realising its value as a business asset.” […]
Christelle Fraysse on the CX Battlefield, Better Content, and Cleaning up your B2B Data
“CX needs to be fully integrated to create seamless online and offline activities in order to drive advocacy and retention. This is the battlefield nowadays. […]