No More Excuses: 9 Ways to Create Pharmaceutical Social Campaigns that Resonate & Engage
Looking for your 2022 prescription for pharma social media campaigns?
Here’s 9 ways to shatter the haze of substandard social content in the pharmaceutical sector, complete with the latest examples.
Here you’ll find:
Social platform tips and demographics
Hashtagging in 2022
Influencer & Social Listening Guidance
Video, Tone, and Tempo
Every page will show businesses best practice examples including side-by-side comparisons of pharma company profiles and why they’re successful.
Pharmaceutical companies tell stories about their employees, they put the most diverse employees front and centre, they talk about people not chemicals, and they use emotive imagery, video and text to communicate their messaging.
Of course the marketing community will say that this is a difficult industry to socially. You’ll hear about the regulations, the hurdles, and the penalties for getting it wrong. But without sound social media strategy and meaningful campaigns, pharmaceutical companies will categorically lose out.
And let’s be honest, this is an industry that deals in calculated risk every day. Social media can be done by any pharma company relatively painlessly, cost-effectively, and well. No more excuses.