11 Tests for Quality B2B Content
In a July 2021 B2B marketer survey in North America, 66 percent of respondents said they planned to increase their B2B content marketing budget in the next 12 months (Statista, 2022). Fantastic. Now let’s make it count.
B2Bs marketers have to do more with less. Buying cycles are longer while budgets are often shorter. And they are, in the words of best-selling B2B author and CMO Mark Choueke, often ‘boring themselves’ with lackluster content they’re barely allowed to pitch until The Boring Content Police arrive to survey the area.
Content makes and breaks B2Bs daily. Here’s a definitive guide on how to do it.