Content Hub

Introducing a place to find B2B marketing solutions, leadership and the latest insights. This is the brainchild of GlobalData’s unique intelligence centers, and Verdict's creativity and unmatched specialist B2B audience. You'll find interviews, articles, and case studies with happy clients. Welcome to Verdict Media Solution's Content Hub.

Uncategorised

Verdict Media Strategies: How it works

Creating introductions… We do it all the time; introduce you to the businesses you most want to meet, and arm you with the intelligence to […]

View

Article

Marketing in Defence & Aerospace: Analog Devices’ Jon Bentley

“In sales and marketing, internally and externally, the relationships are one of the key elements that make us successful.” We interviewed Jon Bentley, Regional Marketing […]

View

Interviews

Shell plc’s Renata Castro on Social Media Strategy

“Growing up in Brazil, it wasn’t an uncommon occurrence to have power outages that lasted two days. I think experiencing a lack of supply and […]

View

Interviews

SEO in 2022: Valeria Kogan-Higgs

From competitive benchmarking to trends and gaining consensus… We interviewed Valeria Kogan-Higgs, Director of SEO at DataCamp, to ask her about SEO in 2022. DataCamp […]

View

Interviews

Head of Marketing Winnie Palmer on Successful Teams and Reducing Roadblocks

Winnie Palmer is the EMEA Head of Marketing of Seismic, a leading global B2B SaaS firm enabling sales and marketing teams to execute consistent stories that help maximise […]

View

Interviews

Data Trust, CX, & the Edginess in Cutting-Edge Marketing

“Imagine a world where data is turned off for a single day. What would that look like. How random and irrelevant would that feel?” Acxiom […]

View

Banner image of B2B Marketer Elena Melnikova

Content Hub

Not Just Talk: Talkwalker’s Elena Melnikova on Marketing, Tech Stacks and Gaining Consensus

From the British Formula One racing team Lotus F1 to Deloitte, Elena Melnikova has marketed for a range of companies, moving into the consumer intelligence […]

View

Article

The International Content Marketing Awards

The importance of content marketing, especially in B2B, is mission critical. That said, we were thrilled with a recent win of 2 international content awards […]

View

Interviews

Leor Franks on Successful B2B Marketing in Professional Services

Leor Franks is currently CMO at the London-based international law firm Kingsley Napley. He has over 20 years of B2B marketing experience, including Director of Marketing at Deloitte, Marketing Director at Ernst and Young, […]

View

Interviews

‘We’re Boring Ourselves’: Mark Choueke on Better B2B

 “ Every time you’re brave in an organization something changes within you. You suddenly realize how much agency and influence you’ve got, and so does […]

View

Interviews

Marketing Director Lisa Morton on Marketing Wins and Ruthless Simplicity

Lisa Morton is Global Director of Marketing at Incubeta, whose clients include Amazon, Disney, Fanta, Netflix, and Marks & Spencer. Morton discusses changes in data, […]

View

Video

Video Testimonial with Kirsten Hall

We interviewed Kirsten Hall, Business Attraction Project Manager for Surprise Arizona on her experiences with Investment Monitor’s VMS solution. Kirsten discussed the content, the account […]

View

Uncategorised

Benchmarks for Successful Email Marketing

Looking up stats is time consuming. We gathered some quick go-to B2B email marketing benchmarks to keep it simpler this holiday season. Breaking down what […]

View

Content Hub

Straight Talk on Marketing Growth

Kathy Schneider, CMO at FD Technologies has 25+ years of marketing experience across Fortune 100 companies in the tech space, including over a decade with Dell […]

View

Content Hub

Dominating B2B Demand Generation

View case study here! Looking to boost growth within the B2B marketplace and move leads through the buyer’s journey? Then get to know lead generation. […]

View

image of silicone based wearable announcing a case study done with Elkem ASA

Case Study

Elkem ASA: Pharma Case Study

Quentin Clair, Head of Digital Marketing, Elkem ASA: “The content and the quality of the copywriters at Verdict is something that has been appreciated by […]

View

Case Study

Elkem ASA: Oil & Gas Industry Case Study

Elkem Silicones has 60 years of providing effective and innovative silicone defoaming solutions to the Oil & Gas industry and many other industries where foam […]

View

Interviews

Conveying the ‘So What?’ Factor for Hybrid and Electric Solutions

Highly technical solutions are not the easiest stories to tell. How could Nina Harjula market a multi-sector range of mobile vehicles and machinery, explain how […]

View

Case Study

Case Study: Tanner Pharma Group

Check out these quotes from Tanner Pharma Group about their success with lead generation and brand awareness achieved with an intelligent content strategy and the […]

View

Case Study

Case Study: Carroll Technologies Group

In this case study, find out how Carroll Technologies group accelerated their business and generated leads with new clients that resulted in significant sales totaling […]

View

Article

Sarah-Jane McQueen on Education Marketing

“It’s really important not to fall into this trap of doing what doing what we’ve always done just because it’s what we’ve always done.” Sarah-Jane […]

View

Interviews

CMO Martijn Lutgerink on claiming your position

Martijn Lutgerink is the CMO of Trust International B.V., who offer digital accessories primarily for two different product groups; the home & office and gaming […]

View

Article

Breaking the Sound Barrier: BeyondWords on the rise of audio and how they market it

With clientelle including the Irish Times, Sanofi and the United Nations, BeyondWords has been riding the wave of sonic branding long before its accelerated rise […]

View

Content Hub

Aman Ghataura on Health and Wellness Marketing

Aman Ghataura discusses breakthroughs in the B2B marketing landscape and some practical strategies to address the risks that come with them. Ghataura is Head of […]

View

Interviews

CMO Barnabas Goh on crypto marketing

“Marketing is not about selling a product. It’s about creating and communicating value for our clients. And that’s very different.” Barnabas is the CMO of […]

View

Interviews

Jerome Pellaud of AB InBev’s ZX Ventures on beer, data patterns, and CX…

“We started selling more on Thursdays, for example, but only in certain places, and we realised all of those stores were less than 2 blocks […]

View

Article

Marketing that won’t put you to sleep

Sam Blackie discusses deadly marketing misconceptions, and how Fortnight Studio helped market the Simba app to ‘own sleep’ with the help of rugby’s Maro Itoje […]

View

Interviews

Fintech leader on marketing & the ‘terrifyingly free mandate.’

“If you get good people to join your company, give them a clear mandate with absolute freedom and absolute accountability. And it is stunning, what people […]

View

interview with Christy Marble at Pantheon on creating a winning SaaS platform with headshot

Interviews

Pantheon on creating a winning SaaS platform

“Integral to this work has been human compassion and empathy. It’s what UX testing is all about – making sure we aren’t forcing people to […]

View

Case Study

Diebold Nixdorf Case Study

Mary Jo Harroff is the Senior Marketing Manager of the payments division of Diebold Nixdorf. This case study demonstrates how VMS helped Diebold Nixdorf to […]

View

Whitepaper

SEO for CMOs and Beyond: 2022 Edition

Google’s organic search traffic currently exceeds 8.5 billion searches per day worldwide, creating more competition than ever to rank near the top of page 1 […]

Download whitepaper

Interviews

Creative Risk with Chris Butterworth

Chris Butterworth was the creative partner of three founding directors of Omobono, who define themselves as ‘a digital experience agency for business brands.’ With a […]

View

Interviews

A Deeper Dive into Marketing in Tech

Paul Maher, CEO & Founder of Positive and Categorical 1. What have you learned about marketing in a B2B tech firm? Nobody questions how a […]

View

Video

Abacus Medicine Pharma Services Video Case Study

Andrew Waiton is the Marketing Manager for Abacus Medicine Pharma Services, the healthcare and pharma services division of parent company Abacus Medicine. Abacus Medicine Pharma […]

View

Article

How to Run an Award-Winning Social Media Campaign

1. Stay social, but know your audience Whilst there are similarities between B2B and B2C social media strategies, the methods of reaching your customer or […]

View

Case Study

Chevron Case Study

“Verdict has helped us increase brand awareness about our solutions and services and lead generation that we can direct to our sales team and track […]

View

Whitepaper

11 Tests for Quality B2B Content

In a July 2021 B2B marketer survey in North America, 66 percent of respondents said they planned to increase their B2B content marketing budget in […]

Download whitepaper

Uncategorised

APiS North America: A Video Case Study

Dr. Lynn Johnson is President of APiS North America, a B2B that has been offering safety and risk analysis software since 1992 for companies that […]

View

Case Study

APiS North America Case Study

APiS North America wanted a webinar that maximised networking opportunities with current and future prospects, and collateral that demonstrated the quality of their product offering. […]

View

Interviews

Bango CMO on Purchase Behaviour Targeting

Purchase Behaviour Targeting is a digital advertising method that boasts better targeting and conversion rates than search ads, according to Bango CMO and Co-founder Anil […]

View

Whitepaper

No More Excuses: 9 Ways to Create Pharmaceutical Social Campaigns that Resonate & Engage

Looking for your 2022 prescription for pharma social media campaigns? Here’s 9 ways to shatter the haze of substandard social content in the pharmaceutical sector, […]

Download whitepaper

Interviews

ABM to Ivory Coast Chocolate: Victoria Morrison on Achieving Marketing Success

Victoria Morrison is the Global Marketing Director for global PR and communication consultancy Hotwire. We interviewed her on marketing trends and solutions. Knowing your “why” helps […]

View

Case Study

Datwyler Case Study

We worked with Datwyler to increase brand awareness and generate leads. Here’s a case study that shows the results. Find the Datwyler case study here. […]

View

Uncategorised

Datwyler’s Kelly McCarry: Video Case Study

Global Head of Digital Marketing Kelly McCarry talks about her results with VMS. This includes lead generation and brand awareness beyond what they expected. Datwyler […]

View

Video

Six clients talk results…

We’re a big fan of results here at Verdict Media Strategies. And we asked 6 clients to tell you about theirs (so as not to […]

View

Uncategorised

Delbag Video Case Study

DELBAG offers a range of over 2,000 air filter products for a range of non-residential commercial applications, and unique filter systems mainly for processing air […]

View

Video

Flavourtech Video Case Study

“The VMS campaign is allowing us to get actual leads, and we get to see who’s reading our stories. Having a campaign that has access […]

View

Content Hub

Agilitas CMO Richard Eglon on Driving Marketing Effectiveness

“Sharing well-rounded data and insight with real people is the key to understanding what will differentiate, cut through and drive marketing effectiveness.” What are some […]

View

Interviews

B2B Media Group on Marketing Pain Points and Working Intelligently with Data

We spoke with Dirk Wischnewski, CMO at B2B Media Group on B2B marketing and data management from an agency perspective. What are some of the […]

View

Interviews

Eoin Rodgers on brand value, B2B trends, and better data conversations

“Shifting the focus of data conversations away from the data itself, towards the possible outcomes is critical in realising its value as a business asset.”  […]

View

Video

Hog Technologies Video Case Study

Here’s a video cases study below from Hog Technologies which offers you a glimpse into our B2B marketing solutions. Adam Baldwin recently met with us […]

View

Interviews

Kashif Naqshbandi, CMO of Tenth Revolution Group

“I think at one point it’s crucial to admit that you can’t be great at everything. It’s also key to create the time and space […]

View

Interviews

Christelle Fraysse on the CX Battlefield, Better Content, and Cleaning up your B2B Data

“CX needs to be fully integrated to create seamless online and offline activities in order to drive advocacy and retention. This is the battlefield nowadays. […]

View

Case Study

Case Study: Delbag

“The content was well written and listed on journalistic sites that had millions of readers. And the VMS dashboard captured leads we would not have […]

View

Case Study

Case Study: Hog Technologies

“We’re a very niche market, and are kind of a tough nut to crack, especially when we’re talking about airport technology because we’re targeting just […]

View

Case Study

Case Study: Abacus Medicine Pharma Services

“We needed help starting the conversation — these are senior level people where we couldn’t just pick up the phone and talk to them. Email […]

View

Article

Top 15 Tips for Creating a New Google Ads Campaign From Zero

Whether you’re getting started on your first Google Ad, or you just want to refine your strategy, you’re on the right track! Those who find […]

View

Article

Sarah-Jane McQueen on Education Marketing

“It’s really important not to fall into this trap of doing what doing what we’ve always done just because it’s what we’ve always done.” Sarah-Jane […]

View

Article

Marketing in Defence & Aerospace: Analog Devices’ Jon Bentley

“In sales and marketing, internally and externally, the relationships are one of the key elements that make us successful.” We interviewed Jon Bentley, Regional Marketing […]

View

Article

Breaking the Sound Barrier: BeyondWords on the rise of audio and how they market it

With clientelle including the Irish Times, Sanofi and the United Nations, BeyondWords has been riding the wave of sonic branding long before its accelerated rise […]

View

Article

Marketing that won’t put you to sleep

Sam Blackie discusses deadly marketing misconceptions, and how Fortnight Studio helped market the Simba app to ‘own sleep’ with the help of rugby’s Maro Itoje […]

View

Article

How to Run an Award-Winning Social Media Campaign

1. Stay social, but know your audience Whilst there are similarities between B2B and B2C social media strategies, the methods of reaching your customer or […]

View

Article

The International Content Marketing Awards

The importance of content marketing, especially in B2B, is mission critical. That said, we were thrilled with a recent win of 2 international content awards […]

View

Article

Top 15 Tips for Creating a New Google Ads Campaign From Zero

Whether you’re getting started on your first Google Ad, or you just want to refine your strategy, you’re on the right track! Those who find […]

View

image of silicone based wearable announcing a case study done with Elkem ASA

Case Study

Elkem ASA: Pharma Case Study

Quentin Clair, Head of Digital Marketing, Elkem ASA: “The content and the quality of the copywriters at Verdict is something that has been appreciated by […]

View

Case Study

Elkem ASA: Oil & Gas Industry Case Study

Elkem Silicones has 60 years of providing effective and innovative silicone defoaming solutions to the Oil & Gas industry and many other industries where foam […]

View

Case Study

Case Study: Tanner Pharma Group

Check out these quotes from Tanner Pharma Group about their success with lead generation and brand awareness achieved with an intelligent content strategy and the […]

View

Case Study

Case Study: Carroll Technologies Group

In this case study, find out how Carroll Technologies group accelerated their business and generated leads with new clients that resulted in significant sales totaling […]

View

Case Study

Diebold Nixdorf Case Study

Mary Jo Harroff is the Senior Marketing Manager of the payments division of Diebold Nixdorf. This case study demonstrates how VMS helped Diebold Nixdorf to […]

View

Case Study

Chevron Case Study

“Verdict has helped us increase brand awareness about our solutions and services and lead generation that we can direct to our sales team and track […]

View

Case Study

APiS North America Case Study

APiS North America wanted a webinar that maximised networking opportunities with current and future prospects, and collateral that demonstrated the quality of their product offering. […]

View

Case Study

Datwyler Case Study

We worked with Datwyler to increase brand awareness and generate leads. Here’s a case study that shows the results. Find the Datwyler case study here. […]

View

Case Study

Case Study: Delbag

“The content was well written and listed on journalistic sites that had millions of readers. And the VMS dashboard captured leads we would not have […]

View

Case Study

Case Study: Hog Technologies

“We’re a very niche market, and are kind of a tough nut to crack, especially when we’re talking about airport technology because we’re targeting just […]

View

Case Study

Case Study: Abacus Medicine Pharma Services

“We needed help starting the conversation — these are senior level people where we couldn’t just pick up the phone and talk to them. Email […]

View

Uncategorised

Verdict Media Strategies: How it works

Creating introductions… We do it all the time; introduce you to the businesses you most want to meet, and arm you with the intelligence to […]

View

Interviews

Marketing Director Lisa Morton on Marketing Wins and Ruthless Simplicity

Lisa Morton is Global Director of Marketing at Incubeta, whose clients include Amazon, Disney, Fanta, Netflix, and Marks & Spencer. Morton discusses changes in data, […]

View

Video

Video Testimonial with Kirsten Hall

We interviewed Kirsten Hall, Business Attraction Project Manager for Surprise Arizona on her experiences with Investment Monitor’s VMS solution. Kirsten discussed the content, the account […]

View

Content Hub

Straight Talk on Marketing Growth

Kathy Schneider, CMO at FD Technologies has 25+ years of marketing experience across Fortune 100 companies in the tech space, including over a decade with Dell […]

View

Content Hub

Dominating B2B Demand Generation

View case study here! Looking to boost growth within the B2B marketplace and move leads through the buyer’s journey? Then get to know lead generation. […]

View

image of silicone based wearable announcing a case study done with Elkem ASA

Case Study

Elkem ASA: Pharma Case Study

Quentin Clair, Head of Digital Marketing, Elkem ASA: “The content and the quality of the copywriters at Verdict is something that has been appreciated by […]

View

Case Study

Elkem ASA: Oil & Gas Industry Case Study

Elkem Silicones has 60 years of providing effective and innovative silicone defoaming solutions to the Oil & Gas industry and many other industries where foam […]

View

Interviews

Conveying the ‘So What?’ Factor for Hybrid and Electric Solutions

Highly technical solutions are not the easiest stories to tell. How could Nina Harjula market a multi-sector range of mobile vehicles and machinery, explain how […]

View

Case Study

Case Study: Tanner Pharma Group

Check out these quotes from Tanner Pharma Group about their success with lead generation and brand awareness achieved with an intelligent content strategy and the […]

View

Case Study

Case Study: Carroll Technologies Group

In this case study, find out how Carroll Technologies group accelerated their business and generated leads with new clients that resulted in significant sales totaling […]

View

Article

Sarah-Jane McQueen on Education Marketing

“It’s really important not to fall into this trap of doing what doing what we’ve always done just because it’s what we’ve always done.” Sarah-Jane […]

View

Interviews

CMO Martijn Lutgerink on claiming your position

Martijn Lutgerink is the CMO of Trust International B.V., who offer digital accessories primarily for two different product groups; the home & office and gaming […]

View

Article

Marketing in Defence & Aerospace: Analog Devices’ Jon Bentley

“In sales and marketing, internally and externally, the relationships are one of the key elements that make us successful.” We interviewed Jon Bentley, Regional Marketing […]

View

Article

Breaking the Sound Barrier: BeyondWords on the rise of audio and how they market it

With clientelle including the Irish Times, Sanofi and the United Nations, BeyondWords has been riding the wave of sonic branding long before its accelerated rise […]

View

Content Hub

Aman Ghataura on Health and Wellness Marketing

Aman Ghataura discusses breakthroughs in the B2B marketing landscape and some practical strategies to address the risks that come with them. Ghataura is Head of […]

View

Interviews

CMO Barnabas Goh on crypto marketing

“Marketing is not about selling a product. It’s about creating and communicating value for our clients. And that’s very different.” Barnabas is the CMO of […]

View

Interviews

Jerome Pellaud of AB InBev’s ZX Ventures on beer, data patterns, and CX…

“We started selling more on Thursdays, for example, but only in certain places, and we realised all of those stores were less than 2 blocks […]

View

Article

Marketing that won’t put you to sleep

Sam Blackie discusses deadly marketing misconceptions, and how Fortnight Studio helped market the Simba app to ‘own sleep’ with the help of rugby’s Maro Itoje […]

View

Interviews

Fintech leader on marketing & the ‘terrifyingly free mandate.’

“If you get good people to join your company, give them a clear mandate with absolute freedom and absolute accountability. And it is stunning, what people […]

View

interview with Christy Marble at Pantheon on creating a winning SaaS platform with headshot

Interviews

Pantheon on creating a winning SaaS platform

“Integral to this work has been human compassion and empathy. It’s what UX testing is all about – making sure we aren’t forcing people to […]

View

Interviews

Shell plc’s Renata Castro on Social Media Strategy

“Growing up in Brazil, it wasn’t an uncommon occurrence to have power outages that lasted two days. I think experiencing a lack of supply and […]

View

Case Study

Diebold Nixdorf Case Study

Mary Jo Harroff is the Senior Marketing Manager of the payments division of Diebold Nixdorf. This case study demonstrates how VMS helped Diebold Nixdorf to […]

View

Whitepaper

SEO for CMOs and Beyond: 2022 Edition

Google’s organic search traffic currently exceeds 8.5 billion searches per day worldwide, creating more competition than ever to rank near the top of page 1 […]

Download whitepaper

Interviews

Creative Risk with Chris Butterworth

Chris Butterworth was the creative partner of three founding directors of Omobono, who define themselves as ‘a digital experience agency for business brands.’ With a […]

View

Interviews

SEO in 2022: Valeria Kogan-Higgs

From competitive benchmarking to trends and gaining consensus… We interviewed Valeria Kogan-Higgs, Director of SEO at DataCamp, to ask her about SEO in 2022. DataCamp […]

View

Interviews

A Deeper Dive into Marketing in Tech

Paul Maher, CEO & Founder of Positive and Categorical 1. What have you learned about marketing in a B2B tech firm? Nobody questions how a […]

View

Video

Abacus Medicine Pharma Services Video Case Study

Andrew Waiton is the Marketing Manager for Abacus Medicine Pharma Services, the healthcare and pharma services division of parent company Abacus Medicine. Abacus Medicine Pharma […]

View

Article

How to Run an Award-Winning Social Media Campaign

1. Stay social, but know your audience Whilst there are similarities between B2B and B2C social media strategies, the methods of reaching your customer or […]

View

Case Study

Chevron Case Study

“Verdict has helped us increase brand awareness about our solutions and services and lead generation that we can direct to our sales team and track […]

View

Whitepaper

11 Tests for Quality B2B Content

In a July 2021 B2B marketer survey in North America, 66 percent of respondents said they planned to increase their B2B content marketing budget in […]

Download whitepaper

Uncategorised

APiS North America: A Video Case Study

Dr. Lynn Johnson is President of APiS North America, a B2B that has been offering safety and risk analysis software since 1992 for companies that […]

View

Interviews

Head of Marketing Winnie Palmer on Successful Teams and Reducing Roadblocks

Winnie Palmer is the EMEA Head of Marketing of Seismic, a leading global B2B SaaS firm enabling sales and marketing teams to execute consistent stories that help maximise […]

View

Case Study

APiS North America Case Study

APiS North America wanted a webinar that maximised networking opportunities with current and future prospects, and collateral that demonstrated the quality of their product offering. […]

View

Interviews

Bango CMO on Purchase Behaviour Targeting

Purchase Behaviour Targeting is a digital advertising method that boasts better targeting and conversion rates than search ads, according to Bango CMO and Co-founder Anil […]

View

Whitepaper

No More Excuses: 9 Ways to Create Pharmaceutical Social Campaigns that Resonate & Engage

Looking for your 2022 prescription for pharma social media campaigns? Here’s 9 ways to shatter the haze of substandard social content in the pharmaceutical sector, […]

Download whitepaper

Interviews

Data Trust, CX, & the Edginess in Cutting-Edge Marketing

“Imagine a world where data is turned off for a single day. What would that look like. How random and irrelevant would that feel?” Acxiom […]

View

Interviews

ABM to Ivory Coast Chocolate: Victoria Morrison on Achieving Marketing Success

Victoria Morrison is the Global Marketing Director for global PR and communication consultancy Hotwire. We interviewed her on marketing trends and solutions. Knowing your “why” helps […]

View

Case Study

Datwyler Case Study

We worked with Datwyler to increase brand awareness and generate leads. Here’s a case study that shows the results. Find the Datwyler case study here. […]

View

Uncategorised

Datwyler’s Kelly McCarry: Video Case Study

Global Head of Digital Marketing Kelly McCarry talks about her results with VMS. This includes lead generation and brand awareness beyond what they expected. Datwyler […]

View

Video

Six clients talk results…

We’re a big fan of results here at Verdict Media Strategies. And we asked 6 clients to tell you about theirs (so as not to […]

View

Uncategorised

Delbag Video Case Study

DELBAG offers a range of over 2,000 air filter products for a range of non-residential commercial applications, and unique filter systems mainly for processing air […]

View

Video

Flavourtech Video Case Study

“The VMS campaign is allowing us to get actual leads, and we get to see who’s reading our stories. Having a campaign that has access […]

View

Content Hub

Agilitas CMO Richard Eglon on Driving Marketing Effectiveness

“Sharing well-rounded data and insight with real people is the key to understanding what will differentiate, cut through and drive marketing effectiveness.” What are some […]

View

Interviews

B2B Media Group on Marketing Pain Points and Working Intelligently with Data

We spoke with Dirk Wischnewski, CMO at B2B Media Group on B2B marketing and data management from an agency perspective. What are some of the […]

View

Banner image of B2B Marketer Elena Melnikova

Content Hub

Not Just Talk: Talkwalker’s Elena Melnikova on Marketing, Tech Stacks and Gaining Consensus

From the British Formula One racing team Lotus F1 to Deloitte, Elena Melnikova has marketed for a range of companies, moving into the consumer intelligence […]

View

Interviews

Eoin Rodgers on brand value, B2B trends, and better data conversations

“Shifting the focus of data conversations away from the data itself, towards the possible outcomes is critical in realising its value as a business asset.”  […]

View

Video

Hog Technologies Video Case Study

Here’s a video cases study below from Hog Technologies which offers you a glimpse into our B2B marketing solutions. Adam Baldwin recently met with us […]

View

Article

The International Content Marketing Awards

The importance of content marketing, especially in B2B, is mission critical. That said, we were thrilled with a recent win of 2 international content awards […]

View

Interviews

Leor Franks on Successful B2B Marketing in Professional Services

Leor Franks is currently CMO at the London-based international law firm Kingsley Napley. He has over 20 years of B2B marketing experience, including Director of Marketing at Deloitte, Marketing Director at Ernst and Young, […]

View

Interviews

‘We’re Boring Ourselves’: Mark Choueke on Better B2B

 “ Every time you’re brave in an organization something changes within you. You suddenly realize how much agency and influence you’ve got, and so does […]

View

Interviews

Kashif Naqshbandi, CMO of Tenth Revolution Group

“I think at one point it’s crucial to admit that you can’t be great at everything. It’s also key to create the time and space […]

View

Interviews

Christelle Fraysse on the CX Battlefield, Better Content, and Cleaning up your B2B Data

“CX needs to be fully integrated to create seamless online and offline activities in order to drive advocacy and retention. This is the battlefield nowadays. […]

View

Case Study

Case Study: Delbag

“The content was well written and listed on journalistic sites that had millions of readers. And the VMS dashboard captured leads we would not have […]

View

Case Study

Case Study: Hog Technologies

“We’re a very niche market, and are kind of a tough nut to crack, especially when we’re talking about airport technology because we’re targeting just […]

View

Case Study

Case Study: Abacus Medicine Pharma Services

“We needed help starting the conversation — these are senior level people where we couldn’t just pick up the phone and talk to them. Email […]

View

Article

Top 15 Tips for Creating a New Google Ads Campaign From Zero

Whether you’re getting started on your first Google Ad, or you just want to refine your strategy, you’re on the right track! Those who find […]

View

Interviews

Marketing Director Lisa Morton on Marketing Wins and Ruthless Simplicity

Lisa Morton is Global Director of Marketing at Incubeta, whose clients include Amazon, Disney, Fanta, Netflix, and Marks & Spencer. Morton discusses changes in data, […]

View

Content Hub

Straight Talk on Marketing Growth

Kathy Schneider, CMO at FD Technologies has 25+ years of marketing experience across Fortune 100 companies in the tech space, including over a decade with Dell […]

View

Interviews

Conveying the ‘So What?’ Factor for Hybrid and Electric Solutions

Highly technical solutions are not the easiest stories to tell. How could Nina Harjula market a multi-sector range of mobile vehicles and machinery, explain how […]

View

Article

Sarah-Jane McQueen on Education Marketing

“It’s really important not to fall into this trap of doing what doing what we’ve always done just because it’s what we’ve always done.” Sarah-Jane […]

View

Interviews

CMO Martijn Lutgerink on claiming your position

Martijn Lutgerink is the CMO of Trust International B.V., who offer digital accessories primarily for two different product groups; the home & office and gaming […]

View

Article

Breaking the Sound Barrier: BeyondWords on the rise of audio and how they market it

With clientelle including the Irish Times, Sanofi and the United Nations, BeyondWords has been riding the wave of sonic branding long before its accelerated rise […]

View

Content Hub

Aman Ghataura on Health and Wellness Marketing

Aman Ghataura discusses breakthroughs in the B2B marketing landscape and some practical strategies to address the risks that come with them. Ghataura is Head of […]

View

Interviews

CMO Barnabas Goh on crypto marketing

“Marketing is not about selling a product. It’s about creating and communicating value for our clients. And that’s very different.” Barnabas is the CMO of […]

View

Interviews

Jerome Pellaud of AB InBev’s ZX Ventures on beer, data patterns, and CX…

“We started selling more on Thursdays, for example, but only in certain places, and we realised all of those stores were less than 2 blocks […]

View

Article

Marketing that won’t put you to sleep

Sam Blackie discusses deadly marketing misconceptions, and how Fortnight Studio helped market the Simba app to ‘own sleep’ with the help of rugby’s Maro Itoje […]

View

Interviews

Fintech leader on marketing & the ‘terrifyingly free mandate.’

“If you get good people to join your company, give them a clear mandate with absolute freedom and absolute accountability. And it is stunning, what people […]

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interview with Christy Marble at Pantheon on creating a winning SaaS platform with headshot

Interviews

Pantheon on creating a winning SaaS platform

“Integral to this work has been human compassion and empathy. It’s what UX testing is all about – making sure we aren’t forcing people to […]

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Interviews

Shell plc’s Renata Castro on Social Media Strategy

“Growing up in Brazil, it wasn’t an uncommon occurrence to have power outages that lasted two days. I think experiencing a lack of supply and […]

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Case Study

Diebold Nixdorf Case Study

Mary Jo Harroff is the Senior Marketing Manager of the payments division of Diebold Nixdorf. This case study demonstrates how VMS helped Diebold Nixdorf to […]

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Interviews

Creative Risk with Chris Butterworth

Chris Butterworth was the creative partner of three founding directors of Omobono, who define themselves as ‘a digital experience agency for business brands.’ With a […]

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Interviews

SEO in 2022: Valeria Kogan-Higgs

From competitive benchmarking to trends and gaining consensus… We interviewed Valeria Kogan-Higgs, Director of SEO at DataCamp, to ask her about SEO in 2022. DataCamp […]

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Interviews

A Deeper Dive into Marketing in Tech

Paul Maher, CEO & Founder of Positive and Categorical 1. What have you learned about marketing in a B2B tech firm? Nobody questions how a […]

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Interviews

Head of Marketing Winnie Palmer on Successful Teams and Reducing Roadblocks

Winnie Palmer is the EMEA Head of Marketing of Seismic, a leading global B2B SaaS firm enabling sales and marketing teams to execute consistent stories that help maximise […]

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Interviews

Bango CMO on Purchase Behaviour Targeting

Purchase Behaviour Targeting is a digital advertising method that boasts better targeting and conversion rates than search ads, according to Bango CMO and Co-founder Anil […]

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Interviews

Data Trust, CX, & the Edginess in Cutting-Edge Marketing

“Imagine a world where data is turned off for a single day. What would that look like. How random and irrelevant would that feel?” Acxiom […]

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Interviews

ABM to Ivory Coast Chocolate: Victoria Morrison on Achieving Marketing Success

Victoria Morrison is the Global Marketing Director for global PR and communication consultancy Hotwire. We interviewed her on marketing trends and solutions. Knowing your “why” helps […]

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Content Hub

Agilitas CMO Richard Eglon on Driving Marketing Effectiveness

“Sharing well-rounded data and insight with real people is the key to understanding what will differentiate, cut through and drive marketing effectiveness.” What are some […]

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Interviews

B2B Media Group on Marketing Pain Points and Working Intelligently with Data

We spoke with Dirk Wischnewski, CMO at B2B Media Group on B2B marketing and data management from an agency perspective. What are some of the […]

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Banner image of B2B Marketer Elena Melnikova

Content Hub

Not Just Talk: Talkwalker’s Elena Melnikova on Marketing, Tech Stacks and Gaining Consensus

From the British Formula One racing team Lotus F1 to Deloitte, Elena Melnikova has marketed for a range of companies, moving into the consumer intelligence […]

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Interviews

Eoin Rodgers on brand value, B2B trends, and better data conversations

“Shifting the focus of data conversations away from the data itself, towards the possible outcomes is critical in realising its value as a business asset.”  […]

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Interviews

Leor Franks on Successful B2B Marketing in Professional Services

Leor Franks is currently CMO at the London-based international law firm Kingsley Napley. He has over 20 years of B2B marketing experience, including Director of Marketing at Deloitte, Marketing Director at Ernst and Young, […]

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Interviews

‘We’re Boring Ourselves’: Mark Choueke on Better B2B

 “ Every time you’re brave in an organization something changes within you. You suddenly realize how much agency and influence you’ve got, and so does […]

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Interviews

Kashif Naqshbandi, CMO of Tenth Revolution Group

“I think at one point it’s crucial to admit that you can’t be great at everything. It’s also key to create the time and space […]

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Interviews

Christelle Fraysse on the CX Battlefield, Better Content, and Cleaning up your B2B Data

“CX needs to be fully integrated to create seamless online and offline activities in order to drive advocacy and retention. This is the battlefield nowadays. […]

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Uncategorised

Verdict Media Strategies: How it works

Creating introductions… We do it all the time; introduce you to the businesses you most want to meet, and arm you with the intelligence to […]

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Interviews

Marketing Director Lisa Morton on Marketing Wins and Ruthless Simplicity

Lisa Morton is Global Director of Marketing at Incubeta, whose clients include Amazon, Disney, Fanta, Netflix, and Marks & Spencer. Morton discusses changes in data, […]

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Uncategorised

Benchmarks for Successful Email Marketing

Looking up stats is time consuming. We gathered some quick go-to B2B email marketing benchmarks to keep it simpler this holiday season. Breaking down what […]

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Interviews

Conveying the ‘So What?’ Factor for Hybrid and Electric Solutions

Highly technical solutions are not the easiest stories to tell. How could Nina Harjula market a multi-sector range of mobile vehicles and machinery, explain how […]

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Content Hub

Aman Ghataura on Health and Wellness Marketing

Aman Ghataura discusses breakthroughs in the B2B marketing landscape and some practical strategies to address the risks that come with them. Ghataura is Head of […]

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Interviews

CMO Barnabas Goh on crypto marketing

“Marketing is not about selling a product. It’s about creating and communicating value for our clients. And that’s very different.” Barnabas is the CMO of […]

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Interviews

Shell plc’s Renata Castro on Social Media Strategy

“Growing up in Brazil, it wasn’t an uncommon occurrence to have power outages that lasted two days. I think experiencing a lack of supply and […]

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Article

How to Run an Award-Winning Social Media Campaign

1. Stay social, but know your audience Whilst there are similarities between B2B and B2C social media strategies, the methods of reaching your customer or […]

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Uncategorised

APiS North America: A Video Case Study

Dr. Lynn Johnson is President of APiS North America, a B2B that has been offering safety and risk analysis software since 1992 for companies that […]

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Interviews

Head of Marketing Winnie Palmer on Successful Teams and Reducing Roadblocks

Winnie Palmer is the EMEA Head of Marketing of Seismic, a leading global B2B SaaS firm enabling sales and marketing teams to execute consistent stories that help maximise […]

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Case Study

APiS North America Case Study

APiS North America wanted a webinar that maximised networking opportunities with current and future prospects, and collateral that demonstrated the quality of their product offering. […]

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Interviews

Data Trust, CX, & the Edginess in Cutting-Edge Marketing

“Imagine a world where data is turned off for a single day. What would that look like. How random and irrelevant would that feel?” Acxiom […]

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Interviews

ABM to Ivory Coast Chocolate: Victoria Morrison on Achieving Marketing Success

Victoria Morrison is the Global Marketing Director for global PR and communication consultancy Hotwire. We interviewed her on marketing trends and solutions. Knowing your “why” helps […]

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Case Study

Datwyler Case Study

We worked with Datwyler to increase brand awareness and generate leads. Here’s a case study that shows the results. Find the Datwyler case study here. […]

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Uncategorised

Datwyler’s Kelly McCarry: Video Case Study

Global Head of Digital Marketing Kelly McCarry talks about her results with VMS. This includes lead generation and brand awareness beyond what they expected. Datwyler […]

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Uncategorised

Delbag Video Case Study

DELBAG offers a range of over 2,000 air filter products for a range of non-residential commercial applications, and unique filter systems mainly for processing air […]

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Uncategorised

Benchmarks for Successful Email Marketing

Looking up stats is time consuming. We gathered some quick go-to B2B email marketing benchmarks to keep it simpler this holiday season. Breaking down what […]

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Uncategorised

Verdict Media Strategies: How it works

Creating introductions… We do it all the time; introduce you to the businesses you most want to meet, and arm you with the intelligence to […]

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Video

Video Testimonial with Kirsten Hall

We interviewed Kirsten Hall, Business Attraction Project Manager for Surprise Arizona on her experiences with Investment Monitor’s VMS solution. Kirsten discussed the content, the account […]

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Video

Abacus Medicine Pharma Services Video Case Study

Andrew Waiton is the Marketing Manager for Abacus Medicine Pharma Services, the healthcare and pharma services division of parent company Abacus Medicine. Abacus Medicine Pharma […]

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Uncategorised

APiS North America: A Video Case Study

Dr. Lynn Johnson is President of APiS North America, a B2B that has been offering safety and risk analysis software since 1992 for companies that […]

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Uncategorised

Datwyler’s Kelly McCarry: Video Case Study

Global Head of Digital Marketing Kelly McCarry talks about her results with VMS. This includes lead generation and brand awareness beyond what they expected. Datwyler […]

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Video

Six clients talk results…

We’re a big fan of results here at Verdict Media Strategies. And we asked 6 clients to tell you about theirs (so as not to […]

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Uncategorised

Delbag Video Case Study

DELBAG offers a range of over 2,000 air filter products for a range of non-residential commercial applications, and unique filter systems mainly for processing air […]

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Video

Flavourtech Video Case Study

“The VMS campaign is allowing us to get actual leads, and we get to see who’s reading our stories. Having a campaign that has access […]

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Video

Hog Technologies Video Case Study

Here’s a video cases study below from Hog Technologies which offers you a glimpse into our B2B marketing solutions. Adam Baldwin recently met with us […]

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Whitepaper

SEO for CMOs and Beyond: 2022 Edition

Google’s organic search traffic currently exceeds 8.5 billion searches per day worldwide, creating more competition than ever to rank near the top of page 1 […]

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Whitepaper

11 Tests for Quality B2B Content

In a July 2021 B2B marketer survey in North America, 66 percent of respondents said they planned to increase their B2B content marketing budget in […]

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Whitepaper

No More Excuses: 9 Ways to Create Pharmaceutical Social Campaigns that Resonate & Engage

Looking for your 2022 prescription for pharma social media campaigns? Here’s 9 ways to shatter the haze of substandard social content in the pharmaceutical sector, […]

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