Highly technical solutions are not the easiest stories to tell. How could Nina Harjula market a multi-sector range of mobile vehicles and machinery, explain how […]
Category Archives: Interviews
Sarah-Jane McQueen on Education Marketing
“It’s really important not to fall into this trap of doing what doing what we’ve always done just because it’s what we’ve always done.” Sarah-Jane […]
CMO Martijn Lutgerink on claiming your position
Martijn Lutgerink is the CMO of Trust International B.V., who offer digital accessories primarily for two different product groups; the home & office and gaming […]
Breaking the Sound Barrier: BeyondWords on the rise of audio and how they market it
With clientelle including the Irish Times, Sanofi and the United Nations, BeyondWords has been riding the wave of sonic branding long before its accelerated rise […]
Aman Ghataura on Health and Wellness Marketing
Aman Ghataura discusses breakthroughs in the B2B marketing landscape and some practical strategies to address the risks that come with them. Ghataura is Head of […]
CMO Barnabas Goh on crypto marketing
“Marketing is not about selling a product. It’s about creating and communicating value for our clients. And that’s very different.” Barnabas is the CMO of […]
Jerome Pellaud of AB InBev’s ZX Ventures on beer, data patterns, and CX…
“We started selling more on Thursdays, for example, but only in certain places, and we realised all of those stores were less than 2 blocks […]
Marketing that won’t put you to sleep
Sam Blackie discusses deadly marketing misconceptions, and how Fortnight Studio helped market the Simba app to ‘own sleep’ with the help of rugby’s Maro Itoje […]
Fintech leader on marketing & the ‘terrifyingly free mandate.’
“If you get good people to join your company, give them a clear mandate with absolute freedom and absolute accountability. And it is stunning, what people […]
Pantheon on creating a winning SaaS platform
“Integral to this work has been human compassion and empathy. It’s what UX testing is all about – making sure we aren’t forcing people to […]
Shell plc’s Renata Castro on Social Media Strategy
“Growing up in Brazil, it wasn’t an uncommon occurrence to have power outages that lasted two days. I think experiencing a lack of supply and […]
Diebold Nixdorf Case Study
Mary Jo Harroff is the Senior Marketing Manager of the payments division of Diebold Nixdorf. This case study demonstrates how VMS helped Diebold Nixdorf to […]
Creative Risk with Chris Butterworth
Chris Butterworth was the creative partner of three founding directors of Omobono, who define themselves as ‘a digital experience agency for business brands.’ With a […]
SEO in 2022: Valeria Kogan-Higgs
From competitive benchmarking to trends and gaining consensus… We interviewed Valeria Kogan-Higgs, Director of SEO at DataCamp, to ask her about SEO in 2022. DataCamp […]
A Deeper Dive into Marketing in Tech
Paul Maher, CEO & Founder of Positive and Categorical 1. What have you learned about marketing in a B2B tech firm? Nobody questions how a […]
Head of Marketing Winnie Palmer on Successful Teams and Reducing Roadblocks
Winnie Palmer is the EMEA Head of Marketing of Seismic, a leading global B2B SaaS firm enabling sales and marketing teams to execute consistent stories that help maximise […]
Bango CMO on Purchase Behaviour Targeting
Purchase Behaviour Targeting is a digital advertising method that boasts better targeting and conversion rates than search ads, according to Bango CMO and Co-founder Anil […]
Data Trust, CX, & the Edginess in Cutting-Edge Marketing
“Imagine a world where data is turned off for a single day. What would that look like. How random and irrelevant would that feel?” Acxiom […]
ABM to Ivory Coast Chocolate: Victoria Morrison on Achieving Marketing Success
Victoria Morrison is the Global Marketing Director for global PR and communication consultancy Hotwire. We interviewed her on marketing trends and solutions. Knowing your “why” helps […]
Agilitas CMO Richard Eglon on Driving Marketing Effectiveness
“Sharing well-rounded data and insight with real people is the key to understanding what will differentiate, cut through and drive marketing effectiveness.” What are some […]
B2B Media Group on Marketing Pain Points and Working Intelligently with Data
We spoke with Dirk Wischnewski, CMO at B2B Media Group on B2B marketing and data management from an agency perspective. What are some of the […]
Not Just Talk: Talkwalker’s Elena Melnikova on Marketing, Tech Stacks and Gaining Consensus
From the British Formula One racing team Lotus F1 to Deloitte, Elena Melnikova has marketed for a range of companies, moving into the consumer intelligence […]
Eoin Rodgers on brand value, B2B trends, and better data conversations
“Shifting the focus of data conversations away from the data itself, towards the possible outcomes is critical in realising its value as a business asset.” […]
Leor Franks on Successful B2B Marketing in Professional Services
Leor Franks is currently CMO at the London-based international law firm Kingsley Napley. He has over 20 years of B2B marketing experience, including Director of Marketing at Deloitte, Marketing Director at Ernst and Young, […]
‘We’re Boring Ourselves’: Mark Choueke on Better B2B
“ Every time you’re brave in an organization something changes within you. You suddenly realize how much agency and influence you’ve got, and so does […]
Kashif Naqshbandi, CMO of Tenth Revolution Group
“I think at one point it’s crucial to admit that you can’t be great at everything. It’s also key to create the time and space […]
Christelle Fraysse on the CX Battlefield, Better Content, and Cleaning up your B2B Data
“CX needs to be fully integrated to create seamless online and offline activities in order to drive advocacy and retention. This is the battlefield nowadays. […]