One of the biggest challenges to marketers and business development teams operating in specialist business verticals, is reaching a targeted range of potential customer contacts […]
Category Archives: Content Hub
We Just Won Gold!
We’ve been on the edge of our seats since the shortlist, but we just won GOLD for Best Content Platform from the International Content Marketing […]
Verdict Media Strategies: How it works
Creating introductions… We do it all the time; introduce you to the businesses you most want to meet, and arm you with the intelligence to […]
Marketing Director Lisa Morton on Marketing Wins and Ruthless Simplicity
Lisa Morton is Global Director of Marketing at Incubeta, whose clients include Amazon, Disney, Fanta, Netflix, and Marks & Spencer. Morton discusses changes in data, […]
Video Testimonial with Kirsten Hall
We interviewed Kirsten Hall, Business Attraction Project Manager for Surprise Arizona on her experiences with Investment Monitor’s VMS solution. Kirsten discussed the content, the account […]
Straight Talk on Marketing Growth
Kathy Schneider, CMO at FD Technologies has 25+ years of marketing experience across Fortune 100 companies in the tech space, including over a decade with Dell […]
Dominating B2B Demand Generation
View case study here! Looking to boost growth within the B2B marketplace and move leads through the buyer’s journey? Then get to know lead generation. […]
Elkem ASA: Pharma Case Study
Quentin Clair, Head of Digital Marketing, Elkem ASA: “The content and the quality of the copywriters at Verdict is something that has been appreciated by […]
Elkem ASA: Oil & Gas Industry Case Study
Elkem Silicones has 60 years of providing effective and innovative silicone defoaming solutions to the Oil & Gas industry and many other industries where foam […]
Conveying the ‘So What?’ Factor for Hybrid and Electric Solutions
Highly technical solutions are not the easiest stories to tell. How could Nina Harjula market a multi-sector range of mobile vehicles and machinery, explain how […]
Case Study: Tanner Pharma Group
Check out these quotes from Tanner Pharma Group about their success with lead generation and brand awareness achieved with an intelligent content strategy and the […]
Case Study: Carroll Technologies Group
In this case study, find out how Carroll Technologies group accelerated their business and generated leads with new clients that resulted in significant sales totaling […]
Sarah-Jane McQueen on Education Marketing
“It’s really important not to fall into this trap of doing what doing what we’ve always done just because it’s what we’ve always done.” Sarah-Jane […]
CMO Martijn Lutgerink on claiming your position
Martijn Lutgerink is the CMO of Trust International B.V., who offer digital accessories primarily for two different product groups; the home & office and gaming […]
Marketing in Defence & Aerospace: Analog Devices’ Jon Bentley
“In sales and marketing, internally and externally, the relationships are one of the key elements that make us successful.” We interviewed Jon Bentley, Regional Marketing […]
Breaking the Sound Barrier: BeyondWords on the rise of audio and how they market it
With clientelle including the Irish Times, Sanofi and the United Nations, BeyondWords has been riding the wave of sonic branding long before its accelerated rise […]
Aman Ghataura on Health and Wellness Marketing
Aman Ghataura discusses breakthroughs in the B2B marketing landscape and some practical strategies to address the risks that come with them. Ghataura is Head of […]
CMO Barnabas Goh on crypto marketing
“Marketing is not about selling a product. It’s about creating and communicating value for our clients. And that’s very different.” Barnabas is the CMO of […]
Jerome Pellaud of AB InBev’s ZX Ventures on beer, data patterns, and CX…
“We started selling more on Thursdays, for example, but only in certain places, and we realised all of those stores were less than 2 blocks […]
Marketing that won’t put you to sleep
Sam Blackie discusses deadly marketing misconceptions, and how Fortnight Studio helped market the Simba app to ‘own sleep’ with the help of rugby’s Maro Itoje […]
Fintech leader on marketing & the ‘terrifyingly free mandate.’
“If you get good people to join your company, give them a clear mandate with absolute freedom and absolute accountability. And it is stunning, what people […]
Pantheon on creating a winning SaaS platform
“Integral to this work has been human compassion and empathy. It’s what UX testing is all about – making sure we aren’t forcing people to […]
Shell plc’s Renata Castro on Social Media Strategy
“Growing up in Brazil, it wasn’t an uncommon occurrence to have power outages that lasted two days. I think experiencing a lack of supply and […]
Diebold Nixdorf Case Study
Mary Jo Harroff is the Senior Marketing Manager of the payments division of Diebold Nixdorf. This case study demonstrates how VMS helped Diebold Nixdorf to […]
SEO for CMOs and Beyond: 2022 Edition
Google’s organic search traffic currently exceeds 8.5 billion searches per day worldwide, creating more competition than ever to rank near the top of page 1 […]
Creative Risk with Chris Butterworth
Chris Butterworth was the creative partner of three founding directors of Omobono, who define themselves as ‘a digital experience agency for business brands.’ With a […]
SEO in 2022: Valeria Kogan-Higgs
From competitive benchmarking to trends and gaining consensus… We interviewed Valeria Kogan-Higgs, Director of SEO at DataCamp, to ask her about SEO in 2022. DataCamp […]
A Deeper Dive into Marketing in Tech
Paul Maher, CEO & Founder of Positive and Categorical 1. What have you learned about marketing in a B2B tech firm? Nobody questions how a […]
Abacus Medicine Pharma Services Video Case Study
Andrew Waiton is the Marketing Manager for Abacus Medicine Pharma Services, the healthcare and pharma services division of parent company Abacus Medicine. Abacus Medicine Pharma […]
How to Run an Award-Winning Social Media Campaign
1. Stay social, but know your audience Whilst there are similarities between B2B and B2C social media strategies, the methods of reaching your customer or […]
Chevron Case Study
“Verdict has helped us increase brand awareness about our solutions and services and lead generation that we can direct to our sales team and track […]
11 Tests for Quality B2B Content
In a July 2021 B2B marketer survey in North America, 66 percent of respondents said they planned to increase their B2B content marketing budget in […]
APiS North America: A Video Case Study
Dr. Lynn Johnson is President of APiS North America, a B2B that has been offering safety and risk analysis software since 1992 for companies that […]
Head of Marketing Winnie Palmer on Successful Teams and Reducing Roadblocks
Winnie Palmer is the EMEA Head of Marketing of Seismic, a leading global B2B SaaS firm enabling sales and marketing teams to execute consistent stories that help maximise […]
APiS North America Case Study
APiS North America wanted a webinar that maximised networking opportunities with current and future prospects, and collateral that demonstrated the quality of their product offering. […]
Bango CMO on Purchase Behaviour Targeting
Purchase Behaviour Targeting is a digital advertising method that boasts better targeting and conversion rates than search ads, according to Bango CMO and Co-founder Anil […]
No More Excuses: 9 Ways to Create Pharmaceutical Social Campaigns that Resonate & Engage
Looking for your 2022 prescription for pharma social media campaigns? Here’s 9 ways to shatter the haze of substandard social content in the pharmaceutical sector, […]
Data Trust, CX, & the Edginess in Cutting-Edge Marketing
“Imagine a world where data is turned off for a single day. What would that look like. How random and irrelevant would that feel?” Acxiom […]
ABM to Ivory Coast Chocolate: Victoria Morrison on Achieving Marketing Success
Victoria Morrison is the Global Marketing Director for global PR and communication consultancy Hotwire. We interviewed her on marketing trends and solutions. Knowing your “why” helps […]
Datwyler Case Study
We worked with Datwyler to increase brand awareness and generate leads. Here’s a case study that shows the results. Find the Datwyler case study here. […]
Datwyler’s Kelly McCarry: Video Case Study
Global Head of Digital Marketing Kelly McCarry talks about her results with VMS. This includes lead generation and brand awareness beyond what they expected. Datwyler […]
Six clients talk results…
We’re a big fan of results here at Verdict Media Strategies. And we asked 6 clients to tell you about theirs (so as not to […]
Delbag Video Case Study
DELBAG offers a range of over 2,000 air filter products for a range of non-residential commercial applications, and unique filter systems mainly for processing air […]
Flavourtech Video Case Study
“The VMS campaign is allowing us to get actual leads, and we get to see who’s reading our stories. Having a campaign that has access […]
Agilitas CMO Richard Eglon on Driving Marketing Effectiveness
“Sharing well-rounded data and insight with real people is the key to understanding what will differentiate, cut through and drive marketing effectiveness.” What are some […]
B2B Media Group on Marketing Pain Points and Working Intelligently with Data
We spoke with Dirk Wischnewski, CMO at B2B Media Group on B2B marketing and data management from an agency perspective. What are some of the […]
Not Just Talk: Talkwalker’s Elena Melnikova on Marketing, Tech Stacks and Gaining Consensus
From the British Formula One racing team Lotus F1 to Deloitte, Elena Melnikova has marketed for a range of companies, moving into the consumer intelligence […]
Eoin Rodgers on brand value, B2B trends, and better data conversations
“Shifting the focus of data conversations away from the data itself, towards the possible outcomes is critical in realising its value as a business asset.” […]
Hog Technologies Video Case Study
Here’s a video cases study below from Hog Technologies which offers you a glimpse into our B2B marketing solutions. Adam Baldwin recently met with us […]
The International Content Marketing Awards
The importance of content marketing, especially in B2B, is mission critical. That said, we were thrilled with a recent win of 2 international content awards […]
Leor Franks on Successful B2B Marketing in Professional Services
Leor Franks is currently CMO at the London-based international law firm Kingsley Napley. He has over 20 years of B2B marketing experience, including Director of Marketing at Deloitte, Marketing Director at Ernst and Young, […]
‘We’re Boring Ourselves’: Mark Choueke on Better B2B
“ Every time you’re brave in an organization something changes within you. You suddenly realize how much agency and influence you’ve got, and so does […]
Kashif Naqshbandi, CMO of Tenth Revolution Group
“I think at one point it’s crucial to admit that you can’t be great at everything. It’s also key to create the time and space […]
Christelle Fraysse on the CX Battlefield, Better Content, and Cleaning up your B2B Data
“CX needs to be fully integrated to create seamless online and offline activities in order to drive advocacy and retention. This is the battlefield nowadays. […]
Case Study: Delbag
“The content was well written and listed on journalistic sites that had millions of readers. And the VMS dashboard captured leads we would not have […]
Case Study: Hog Technologies
“We’re a very niche market, and are kind of a tough nut to crack, especially when we’re talking about airport technology because we’re targeting just […]
Case Study: Abacus Medicine Pharma Services
“We needed help starting the conversation — these are senior level people where we couldn’t just pick up the phone and talk to them. Email […]
Top 15 Tips for Creating a New Google Ads Campaign From Zero
Whether you’re getting started on your first Google Ad, or you just want to refine your strategy, you’re on the right track! Those who find […]